Agenda
9:00
AM
Register and Networking Breakfast
Event Kick-off
9:45
AM
Our MC for the day, Victoria Usher will welcome you all to our day of Innovation.
Victoria Usher
Friend or Foe: How Data & Technology Affected my Solo Cycling Adventure
9:55
AM
A welcome from Xaxis, EMEA CEO John Wittesaele shares his recent solo cycling holiday adventure and asks the question: Does technology and data actually help or hinder our personal lives today?
John Wittesaele
Opening Keynote
View from the Inside: How the 'Next Generation' Consumes Media
10:25
AM
16 year old school boy programmer Scott Hiett, hailed by Forbes as 'the next generation of computer science', will join us to explore the future of media. Scott will enlighten us on how he thinks the next generation will consume media and how today's traditional-thinking brands must evolve to build engagement.
Scott Hiett
Media Dystopia: Have You Heard The Future Of Sound?
10:50
AM
Inspired by dystopian shows like Black Mirror, we will imagine potential future scenarios of media based on today's emerging tech – and it's pretty scary. Each future examines a current trend in media, technology or shifting consumer behaviour, and is played out to its most dramatic conclusion. To save the evolution of advertising, we'll demonstrate what brands can do to prepare for each of these futures.
Janet Levine
11:10
AM
POWER BREAK
Game Changer: Reaching the Unreachables
11:40
AM
With Apple and Google both on the brink of launching their major video game platforms, Bidstack, the in-gaming advertising platform, will deep dive into exactly what Gaming is and what it means to our industry.
Lewis Sherlock
Vanessa Yu
Betting on Billions: What Advertisers Need to Know
11:50
AM
Continuing on with our Gaming focus, our panel of forward thinking savvy commentators will share their experiences, so you’ll be armed with a first- hand account of what to expect with in-game advertising. Gamers are grocery shoppers, moviegoers, and car buyers. In short, gamers are just like you and me. This is a diverse audience segment ripe for brands to reach. What are the successes? What are the opportunities? And how does it work?
Akama Davies
Jan Bojko
Candice Mudrick
Lewis Sherlock
Caspian Whistler
The Future of Media Gameshow
12:20
PM
In Media, the only constant is change, so what does the future hold? Will brands be pitching for VR & AR concepts? Will we be travelling to the agencies by hoverboards? Will data be as scarce as water in the desert? With 5G, Artificial Intelligence, and advances in measurement, we look at future trends and potential industry challenges in the form of a gameshow. Join us for a Gameshow with a twist, hosted by comedian Jimmy Carr, putting our panellists to the test.
Jimmy Carr
Paul Rowlinson
Dara Nasr
Jo Baker
Richard Kelly
The AI Advantage: Live and in Person
12:50
PM
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see for yourself if you can trick our algorithms.
Kelly
Mergenthaler
13:10
PM
LUNCH
A Banker, a Barista and a Car Salesman Walk into a Pub…
14:25
PM
As the digital landscape keeps changing, heads are turning toward the growth of direct to consumer (DTC) brands. In this panel we get under the skin of this emergent business model. What are the characteristics of a successful DTC brand and are they disrupting/innovating the status quo of traditional marketing?
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Hasan Nergiz
Harry Ashbridge
Henry Stokes
Tim Wookey
How to Cultivate Innovation… Complete with Student Show and Tell
14:55
PM
Bas Ploeg is the Innovation Specialist at a Dutch based brand & performance agency which thrives on continuously reinventing. Bas will share how they cultivate innovation and create an environment where creative, talented and curious students are working on remarkable, forward-thinking projects.
Bas Ploeg
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Greenhouse Grad Team
15:25
PM
POWER BREAK
Emerging Tech: Quantum Computing
15:50
PM
What is quantum computing? Steve Brierley from Riverlane, a research-led start-up that develops software/algorithms for quantum computers, will give us a quick lesson on what it is before sitting down with Xaxis' Global CEO, Nicolas Bidon to discuss how the theory will be turned into practice for the commercial world and how it may enhance the capabilities of classical machine learning in advertising today.
Steve Brierley
Nicolas Bidon
Closing Keynote
New Frontiers in 'What if' Thinking - Dreaming the Impossible
16:20
PM
Gravity Industries has grown from its humble beginnings in 2017 into a multi-million dollar organisation whose influence spans the globe. Founder Richard Browning has always dared to ask 'what if' and it's this outlook that led him to create the next frontier in human flight. Donning a jet engine-powered suit, Browning flew across open water to deliver a letter – 85 years after the idea of rocket post failed. Be inspired by his experience and consider how innovation can be injected into our daily lives.
Richard Browning
Event Wrap Up
16:40
PM
Closing remarks before drinks and networking.
Victoria Usher
16:45
PM
18:30
PM
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