“Our thinking should be pivoted; our actions should be ignited...our approach deviated”. Impactful words delivered by John Wittesaele, CEO Xaxis EMEA, as the inaugural Deviate EMEA innovation summit kicked off in London, Wednesday 6th November.  From Spain to South Africa, Balkans to the Nordics, over 200 brand and agency stakeholders enjoyed thought-provoking, creative-cultivating and innovative-leading sessions.

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“Fantastic organisation, great mix between inspiration, wake up calls on what is already changed and upcoming, and a sense of urgency to deviate from the norm.” – Attendee.